Capital New York Hires Three Columnists As Relaunch Nears

The New York Fed’s “Empire State” general business conditions index fell to 1.52 from 6.29 in September. Economists in a Reuters poll had forecast an index of 7.00. The New York Fed said the results suggested “that conditions were little changed over the month.” A reading above zero indicates expansion. The new orders index advanced to 7.75 from 2.35, but shipments dipped to 13.12 from 16.43. Labor market conditions slowed, with the index for the number of employees dipping to 3.61 from 7.53 in September. The average employee workweek index gained to 3.61 from 1.08. Firms’ brighter outlook held steady into October. The index of six-month business conditions edged up to 40.76 from 40.64, which “conveyed strong optimism about future business conditions,” the New York Fed statement noted. The survey of manufacturing plants in the state is one of the earliest monthly guideposts to U.S. factory conditions. (Reporting by Luciana Lopez; Editing by Chizu Nomiyama) Tweet this

PARIS (AP) The New York Times Co. has rebranded its Paris-based daily, the International Herald Tribune, as the International New York Times a bid to lure readers abroad amid the upheaval of the digital era facing traditional newspapers. Executives say the rechristening Tuesday aims to get the most out of its brand, and complete a gradual fusion of the newspapers’ editorial staffs in recent years. The Times took control of the IHT a decade ago by buying the stake of its co-owner, The Washington Post. Worldwide subscribers to the Herald Tribune with a print circulation of 224,000 and distribution in about 135 countries woke up Tuesday to a similar-looking newspaper. Novelties include a new masthead, enhanced Page 2, and opinion pieces by dozens of new international columnists. Europe editor Richard W. Stevenson said the rebranding is really about going digital and reaching out to readers abroad. “The real driver of what we’re doing is a belief that there is a global, digital audience for the journalism that we do,” Stevenson said in a recent interview at the newspaper’s offices in the La Defense business district west of Paris. He pointed to the goal of converting visitors who get limited free access into paying customers. In this Oct. 4, 2013 photo shows a view of the newsroom of the International Herald Tribune, who wil “Right now, about 10 percent of our digital subscribers are outside of the United States but about 25 or 30 percent of our digital audience comes from outside the United States,” he said. “Right there, in the gap between people who are subscribers, and regular visitors to our site, there’s an opportunity.” For the launch week, access to the international edition’s website, global.nytimes.com, will be free, Stevenson said. With many print publications facing competition from social media, bloggers, 24-7 international television newscasts and other outlets, the Times Co.

New York Times goes global by rebranding IHT

Now that Capital is close to filling up its reporter ranks on the politics and media desks, editors are lining up several weekly city columnists for the site’s early November relaunch. Capital’s first three columnists will be Jim Windolf, a Vanity Fair contributing editor who has written for several publications and started the New York Observer’s “New York World” column; Joanna Molloy, a veteran Daily News gossip writer and co-author of a new book on the subject; and Glynnis MacNicol, a writer and co-founder of TheLi.st and former media editor at Business Insider and Mediaite. The model will be more Jimmy Breslin than Joe Scarborough. While Politico columnists, like Scarborough or National Review editor Rich Lowry, comment on political and policy debates, Capital’s writers will produce reported columns that also express a point of view. They’ll draw from the city columnist tradition that extends from tabloid muckraking, a la Breslin, to the New York Times’ Clyde Haberman. Capital co-editor Tom McGeveran told HuffPost the new columns will focus on “New York issues, New York personalities and New York places.” “This is a tradition in which the best columns always entertain,” McGeveran said. “Sometimes they even change the minds of the city’s big decision makers; better yet is when a columnist changes their plans.” The new columnists are not joining full-time, but will write weekly for the site. However, Capital has been filling up the newsroom with full-time reporters and editors since Politico purchased the three-year-old site in September. On the politics front, Capital’s hired Daily News veteran Joanne Wasserman , the Albany Times Union’s Jimmy Vielkind , the New York Post’s Sally Goldenberg. Capital media reporter Joe Pompeo will now be joined on the desk by several additional reporters, including TV Newser’s Alex Weprin, Women’s Wear Daily’s Matthew Lynch, former Newsday and Milwaukee Journal Sentinel reporter Nicole Levy, and World Policy Journal’s Johana Bhuiyan. In addition, Peter Sterne will cover media part-time for the site while finishing at Columbia University. Follow Michael Calderone on Twitter: www.twitter.com/mlcalderone FOLLOW MEDIA